Memara is a contemporary British jewellery brand that elevates your everyday. Dreamt up on a bicycle ride through Rajasthan, the label was launched in 2019, with the aim of creating beautiful, timeless yet affordable demi-fine pieces that enhance your being.
Abby's love affair with India began in her early twenties when she hatched a plan to drive there with her now-husband. The pair bought an old Land Rover ambulance and drove overland threading their way through Eastern Europe, Turkey, Iran, Pakistan, along the Silk Road and down the length of India. The trip culminated in the launch of Abby’s first business, importing antique Indian furniture. She sourced hand-selected treasures for seven years, only stopping when she had her first daughter, aptly named after India.
After almost twenty years away, Abby returned for a friend’s birthday and was reinvigorated by the atmosphere and craftsmanship in Jaipur. With the help of a group of skilled artisans, the brand was born. The name ‘Memara’ – a blend of the Punjabi for ‘beautiful’ and Middle English for ‘keepsake’ - pays homage to its roots in two cultures. Abby’s belief in the talismanic and restorative power of jewellery is central to her designs. From mesmeric turning rings ideal for restless hands to delicate necklaces embellished with semi-precious gemstones, pieces are made to be treasured forever and lent with love.