Following a career as a clothing buyer, Sally founded Ivy in 2016 after having her 1st child, and launched in 2017 a month before having her second.

"As a new mum with very little time to decide what to wear each day, a drastic change in body shape and lifestyle, my go-to outfit became the super simple, classic combination of a t-shirt and jeans. I needed t-shirts that were comfortable, flattering and washed well whilst still wanting to look stylish and most importantly feel good. None of the 50 plus t-shirts I owned ticked these boxes so I decided to create a range myself."

A collection of flattering, great fitting, premium quality t-shirts should form the foundation of every woman’s wardrobe. Our wardrobe staples are designed and made to last longer than one season, to go with everything you own, making them sustainable in their own right.

We source from accredited, Sedex approved factories in Portugal and Turkey who pride themselves on being ethically and socially responsible. They are GOTS (Global Organic Textile Standard) and GRS (Global Recycled Standard) certified and place quality, ethical and environmental policies and practices as their top priority.

Our fabrics are beautifully soft and the majority of our range comes in GOTS approved organic cotton.

All orders are sent lovingly and beautifully wrapped in 100% recyclable packaging materials.

We are always available to help with sizing, shape or colourway queries – please don’t hesitate to email or DM on Instagram.