Donna Ida

Jean Queen Donna Ida Thornton is the creator of DONNA IDA, the denim based fashion brand.

In 2012 Donna launched her own denim based fashion brand DONNA IDA, which GRAZIA magazine hailed ‘Jeans Genius.

The core DONNA IDA collection comprises of high-waisted jeans which included Ivy the High Top Skinny, Rizzo the High Top Ankle Skinny and Jeanie the High Top Cigarette Leg. In 2015 Donna started introducing directional denim shapes into the collection with Sadie the Boiler Suit taking the fashion world by storm. 

The success of Sadie the Boiler Suit inspired Donna to design Cassandra the Flared Jumpsuit and Dolly the Flight Suit to embrace the ‘one and done’ mantra.  Donna believes that the denim jumpsuit or boiler suit is the number one style solution. You are out of the door looking perfectly put together and on-trend in a matter of minutes.

The jumpsuit or boiler suit is the perfect statement piece to be genuinely versatile so you’ll want to live in it. It can take you from boardroom to bar, from airport to evening event with a simple shoe change

Donna Ida are happy to give shoppers 10% off with the code. 

@donnaidadenim @donnaida